Turning A BEER BRAND Into AN ICON
OF ITALIAN STYLE.
M&C Saatchi x Peroni Nastro Azzurro
We turned their brief into a 360 multimedia and experiential project. Because if you want a true taste of the Italian lifestyle, the only way is to experience it.
The House of Peroni brings together the new wave of contemporary Italian creativity, including art, design, fashion, photography, film, food and drink, we created a space where people can experience a real snapshot of Italian culture. Utilising the talents of established and emerging Italian artists, the residency was also supported by ongoing digital editorial content, including film, guides and articles.
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