I once coaxed a wild chicken onto a train, worked on a campaign with Zlatan Ibrahimović before I really knew who he was, and spent a short period working as a waiter at Buckingham Palace—where I nearly got myself in trouble for trying to take a selfie with the Queen.
I seem to have a habit of ending up in situations where things don’t quite go to plan—which probably explains why I’m drawn to ideas that look at familiar things from slightly unexpected angles. That’s shown up in work like turning barbers into people who can help save lives, making imperfect vegetables something worth celebrating, or helping people see a supercar in a more human way before they’ve even driven it.
Over the last 15+ years, I’ve worked on ideas for brands including Nike, Visa, Rolls-Royce, Aston Martin and Peroni, moving between culture, luxury, editorial work, brand experiences and larger campaign platforms.
One of the more unusual briefs I’ve worked on involved trying to convince people that pizza might taste better with cheddar instead of mozzarella. I’m still not entirely sure about the outcome.
I enjoy making advertising in all its forms—big ideas, small details, and everything in between.
I currently live with my girlfriend. She’s very committed to her ad-blocker.
AGENCIES I WORKED FOR
M&C Saatchi / AMVBBDO / McCann London / Ogilvy / Leo Burnett / Saatchi & Saatchi / FCB Inferno / HellYeah! / Atomic London / Neverland / Edelman / VML / Wunderman Thompson / WCRS / The Martin Agency / DraftLine Europe / R/GA / AnalogFolks / Joan (NY) / Grey London.
FEATURED
AdWeek / AdAge / Campaign / Creative Boom / Metro / The Sun / GQ Magazine / LBBOnline / PR Week / The Drum / Sky News.
LET'S HAVE A CHAT
For collaborations, you can send me an email at: studio@michelebona.co.uk
AWARDS & HONORS
I have listed my awards at the end of each project, but so far I have been awarded Clio Awards, The One Show, Drum Awards, Telly Awards (US), Sporty Industry Awards (Campaign of the Year), Shorty Awards, Dubai Lynx Awards.
SELECTED CLIENTS
Nike / Google / Rolls-Royce /Mercedes-Benz / Getir / Aston Martin / Pepsi / Chiltern Railways / Boots / TFL / Fiasco Magazine / KitKat / Peroni Nastro Azzurro / VISA / NetWest / Beko / Forevermark / Boots / HSBC Global / IKEA / Virgin Holidays / MINI / BMW / FIAT / Pantene / Femfresh / INFINITI / Lidl / SIEMENS / Pandora / Vodafone / Moët & Chandon / Leffe Italy / Stella Artois.