CAN YOU FEEL THE ESSENCE OF a super CAR WITHOUT
EVEN TOUCHING IT?
Wunderman Thompson x Aston Martin
We turned the essence of a car into an immersive light installation.
Aston Martin wants to launch the new DBS Superleggera, the lightest and most powerful car in their history. How could we communicate the key essence of the car without driving it? To demonstrate both the car’s stunning power and lightweight elegance, we transformed the essence of the car into an immersive light installation. The light became our graphic language, orchestrated the dramatic reveal of the car and re-designed the entire Roundhouse space.
