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Can you fall in love with a supercar long before you drive it?
The anticipation is part of the experience. Every glance, every detail and every first impression shapes the moment long before the engine ever starts.
To launch the new Aston Martin DBS Superleggera, we asked a simple question: how do you make people fall in love with a car they can't yet drive?
Our answer was to transform its essence into an immersive language of light. Every movement, reflection and reveal expressed the car's lightness, precision and power, allowing audiences to experience its character before seeing it in full.
Because sometimes the first drive begins with the first feeling.
CREDITS
ECD: Lucas Peon
Head of JWT Live: Jonathan Terry
Senior Creative Team: Michele Bona & Michael De Piano
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