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Every product launch starts with customers. We started with the people behind the counter.
We redesigned employee engagement using the excitement and anticipation of a product launch. Rather than delivering another mandatory training programme, we created a personalised mobile-first platform that reacted to each individual's progress, unlocking tailored content, exclusive events and new experiences with every interaction.
The more they explored, the more the platform reacted—transforming product knowledge into genuine belief and turning retail staff into Nike brand ambassadors.
Using Reacting Label Technology we turned every store into a training ground for our staff.
The more you train, the more you have the chance to unlock exclusive Nike events in your city.
RESULTS
1.4k sign-up in the first week. With 87% engaging with our bespoke content.
CREDITS
ECD: Neil Mason
Senior Creative Team: Michele Bona & Michael De Piano
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