Turning santa's busiest time of the year
INTO BREAK TIME.
Wunderman Thompson x KitKat
Everyone deserves a break, even the ones that look like they never need it.
For the launch of their brand-new Santa icon, KitKat wanted to create a campaign targeting the busiest Santas of all: Parents. Christmas time is stressful, filled with family events and a never-ending rushing to get last-minute presents, while you're juggling your daily schedule.
So, this Christmas we designed a social campaign to show that even during the busiest time of the year, we should all take a break and enjoy the moment.
