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What should you do when the most honest telco brand reveals through research that 99% of its users are satisfied? Well, we made a campaign on the other 1%. To highlight how transparent Iliad is, we dedicated our campaign to all mobile users, but especially the unsatisfied ones, who are not afraid to say it out loud.
In the end, "your worst customers are also your best customers" because their disappointment becomes the chance to improve your service and make your company thrive. 
CREDITS
CCO's - Livio Basoli, Lorenzo Picchiotti
Creative Director - Davide Labò, Luca Riva
Creative Supervisor - Cecilia Rocchetta, Michele Bona
Art Director - Giovanna Mocchetti
Copywriter - Lamberto Sechi
Assistant Art Director - Giulia Morazzo
Assistant Copywriter - Edoardo Usai
Client Director - Elena Panza
Account Manager - Silvia Asta
Chief Strategy and Innovation Officer - Lorenzo Foffani
Strategy Director - Marco Mammino
Senior Strategic Planner - Michelangelo Ferracane
Head of Content - Ludovica D’Aquino
Integrated Production Director - Matteo Pecorari
Head of Physical Production - Simone Raddi 
Producer - Valeria Mazzotta
Junior Producer - Giovanna Distefano
Junior Production Coordinator - Francesca Di Donna
Post Production Director - Seba Morando
Post Producer - Miriam Ottina
Junior Post Producer - Silvia Brigoli
Senior Film Editor - Federica Ruggeri
Motion Designer - Dario Lipani
Compositing & VFX: Niccoló Gobbi
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