AN HONEST CAMPAIGN THAT GIVES VOICE to your best customers,
THE dissatisfied ones.
Dude x iliad
What should you do when the most honest telco brand reveals through research that 99% of its users are satisfied? Well, we made a campaign on the other 1%. To highlight how transparent Iliad is, we dedicated our campaign to all mobile users, but especially the unsatisfied ones, who are not afraid to say it out loud.
In the end "your worst customers are also your best customers" because their disappointment becomes the chance to improve your service and make your company thrive.
