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Your most valuable customers aren't always your happiest ones.
Most brands celebrate the 99% who are satisfied. Iliad chose to listen to the 1% who weren't.
Rather than hiding criticism, we put it at the centre of the campaign—celebrating the customers who speak up because they expect better. Their honesty became proof of the brand's transparency and a reminder that every complaint is an opportunity to improve.
Because sometimes your toughest critics are the people who help you grow the most.
CREDITS
CCO's - Livio Basoli, Lorenzo Picchiotti
Creative Director - Davide Labò, Luca Riva
Creative Supervisor - Cecilia Rocchetta, Michele Bona
Art Director - Giovanna Mocchetti
Copywriter - Lamberto Sechi
Assistant Art Director - Giulia Morazzo
Assistant Copywriter - Edoardo Usai
Client Director - Elena Panza
Account Manager - Silvia Asta
Chief Strategy and Innovation Officer - Lorenzo Foffani
Strategy Director - Marco Mammino
Senior Strategic Planner - Michelangelo Ferracane
Head of Content - Ludovica D’Aquino
Integrated Production Director - Matteo Pecorari
Head of Physical Production - Simone Raddi 
Producer - Valeria Mazzotta
Junior Producer - Giovanna Distefano
Junior Production Coordinator - Francesca Di Donna
Post Production Director - Seba Morando
Post Producer - Miriam Ottina
Junior Post Producer - Silvia Brigoli
Senior Film Editor - Federica Ruggeri
Motion Designer - Dario Lipani
Compositing & VFX: Niccoló Gobbi
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