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WHISKAS, a trusted leader in cat food since 1958, is excited to unveil another chapter of its campaign, Purradise—celebrating the ultimate destination of cat happiness.
In October, we launched a new food pouches with a series of OOH & DOOH ads in Australia & New Zealand. 
Water fountains, balls of wool, and knitted textures created the perfect "cat paradise" to promote the most delicious food ever.
CREDITS
Creative Directors: Dan Kennard & Ben Smith
Senior Copywriter: Sophie Beard
Senior Art Director: Stephanie Symonds
Senior Designer/Art Director: Michele Bona
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