​​​​​​Turning the biggest football fan fear
Into a social conversation.
AMV/BBDO x VISA
You can be part of the game, even if you’re not at the game. 
Whether through work, friends, family or other commitments, fans around the world share the same fear: missing out on the FIFA World Cup. This year, we used social media to give fans new ways to catch every minute of the action and be part of the conversation, all at their fingertips. We started our global social campaign by spreading the news that Zlatan would never miss this World Cup. Secondly, with Ibrahimović's “unique point of view,” we created a series of social media reactive content, and unique access to BTS events for every tournament. We involved fans all over the world in one big social media conversation, with the chance to win a trip to Russia to watch the final.
We created social engagement using in-game reactive content, where Zlatan gave his perspective on the matches. ​​​​​​With the chance to win a trip to Russia.
RESULTS
+45 % on Visa purchases in the 11 host cities
3.5 Billion Media Impressions 
#2 SOV among top sponsors 
AWARDS
1 x Clio Awards 2019 - Product/Service - Silver 
1 x Sport Industry Awards 2019 - Campaign of the Year
1 x ShortyAwards 2019 - Spokesperson - Finalist 
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