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The World Cup isn’t where you watch it. It’s who you watch it with. 
Every four years, the world ends up in the same place. Not physically—but emotionally. In feeds, group chats, and reactions that move faster than the game itself.
For Visa’s FIFA World Cup campaign, we didn’t just show up on social. We turned it into the stadium. Led by Zlatan Ibrahimović, we built a live stream of reactions, behind-the-scenes access and real-time moments that brought the tournament closer than ever—wherever you were.
From instant content to the chance to win a trip to Russia for the Final, every touchpoint was designed to close the gap between fans and the game. Proving you can be part of the game, even if you're not at the game.
RESULTS
+45 % on Visa purchases in the 11 host cities
3.5 Billion Media Impressions 
#2 SOV among top sponsors 
CREDITS
Senior Art Director: Michele Bona
Senior Copywriter: Michael De Piano
AWARDS
1 x Clio Awards 2019 - Product/Service - Silver 
1 x Sport Industry Awards 2019 - Campaign of the Year
1 x ShortyAwards 2019 - Spokesperson - Finalist 
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