let's talk about the weather 
WITH BALLS.
Hell Yeah! x Manscaped

During the hottest week in the UK summer, we pitched a reactive campaign to turn the conversation from the weather to a much bigger problem - how to keep your "crown jewels" feeling fresh. 
Inspired by Manscaped's line “Your balls will thank you”, we wanted to give the world’s plum ongoing platform to share their point of view, and this time they'll talk about the most favourite national topic - the weather. 
ECD: Dulcie Cowling
Creative Directors: Fiona White & Michele Bona
Head of Strategy: Tom Newton
Account Director: Jo Hill
Junior Creative: Kirsty McKinlay