FROM A NICHE PUBLICATION
TO AN ESTABLISHED YOUTH CULTURE MAGAZINE.
Fiasco Magazine
Fiasco Magazine wanted to create a new and consistent brand identity. They had been a niche, online-only fashion magazine, but they wanted to transition to a widely circulated publication covering up-and-coming fashion, design and youth culture. They also wanted to create a strong social media platform to engage a young millennial audience. Inspired by iconic magazines of the past, we created a brand identity using traditional typography with a modern twist. To support Fiasco's mission - to shine a spotlight on upcoming talent - we created three different content series centred on young creatives in fashion and culture.
We created three different content series - The Fiasco Contest, Next Generation Talent and The Model Diaries - to highlight and elevate young talent in the fashion industry.
