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In a world obsessed with perfection, being odd has become something worth celebrating. 
For years, supermarkets have taught us that only perfect fruit and vegetables deserve a place on our tables. The result? Millions of perfectly good produce are rejected every year, fuelling unnecessary food waste and contributing to climate change. Nature had other ideas.
With Proud to be Odd, we turned imperfection into a badge of honour, celebrating the people who proudly choose character over perfection while helping rescue perfectly good food from going to waste.
Our launch film follows two wonderfully odd neighbours whose polite British small talk quickly turns into an unexpectedly emotional celebration when they discover they're both Oddboxers. Because when you're helping save the planet, being a little odd is something to be proud of.
CREDITS
ECD: Dulcie Cowling
CD: Fiona White
CD: Michele Bona
Creative: Kirsty McKinlay
Head of strategy: Tom Newton
Strategist: Bianca de Sousa
Client services director: Jo Hill
Production company: Studio Yes
Executive Producers: Zoë Waller
Producer: Victoria Ayettey
Director: Marysue Masson
DOP: Marcus Domleo
AD: Chris Williams
Costume designer: Emily Pirouet
Gaffer: Barry Keegan
Grip: Jack Jackson
PM: Holly Newman
1st AD: Kerry Green
Grade: Coffee & TV
Sound mix: Guilt Free Audio
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